The Complete Guide to Physician Relations: Strategies for the Accountable Care Era - Softcover

Barlow, Kriss

9781601468376: The Complete Guide to Physician Relations: Strategies for the Accountable Care Era

Softcover

ISBN 10: 1601468377 ISBN 13: 9781601468376

Publisher: Hcpro Inc, 2011

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The Complete Guide to Physician Relationships

Kriss Barlow, RN, MBA
What Physicians Want
Research-based insights into the best physician communications strategies

In the wake of healthcare reform and a growing emphasis on accountable care, healthcare organizations are looking for ways to align more closely with physicians. Given the highly competitive physician recruiting and referral market, having an effective physician communication strategy has never been more vital.

Based on extensive research and an in-depth survey of nearly 200 physicians, "The Complete Guide to Physician Relationships" outlines exactly what information physicians want and how they want to receive it from healthcare leaders, peers, marketing executives, and physician relations representatives. Get the critical data that you need to succeed with your physician relations, referral, and communication efforts.

Get powerful, researched strategies and insight to:

Communicate the information physicians want in the manner they want to receive it
Engage physicians in quality and patient satisfaction improvement efforts
Determine the most effective way to promote services
Strengthen your relationship with specialists, primary care doctors, and new recruits
Improve the effectiveness of physician sales

Take a look at the table of contentsIntroduction
Chapter 1: What Do Physicians Want to Hear from Leadership?

Medical staff support
Beyond doing, communicating
Business models
Real involvement
Summary

Chapter 2: How Does Your Hospital Compete?

Conversations about cost, technology
Patient satisfaction
Recruitment and retention
Understand first
Aligning for the future
Summary

Chapter 3: ACOs, PHOs: Industry Change and Physicians' Priorities in the Relationship

ACO aware
Shared savings and quality incentives
Physician performance measurement
Summary

Chapter 4: What Do Physicians Want to Hear from Their Peers?

Who gets picked?
Demonstrating quality in a peer-to-peer setting
Consistent communication
Making it easy for patients
Tangled twine of priorities
Summary

Chapter 5: Do Physicians on the Medical Staff Know Each Other?

Knowing and referring
Ease of referral
Elements that impact referral decisions
Summary

Chapter 6: Communication When a Referral Is Sent

Care delivery post-discharge
Managing expectations
Messages show value
Summary

Chapter 7: What Do Physicians Want to Hear from Marketing?

How do physicians like to receive marketing information?
What this means for you
Opportunity for action
Summary

Chapter 8: Promoting Services

Managing our "we know best" attitude
Active support of physician-to-physician connections
Social media and web innovations
Summary

Chapter 9: Supporting Specialists

Talk is not cheap
Avoid only one option
Education beyond CME
Summary

Chapter 10: What Do Physicians Want to Hear from Physicians Relations?

Measuring the value
Resource role
Managing concerns
Helping them grow their practice
Leveraging education
On-boarding
What's happening at the hospital
Summary

Chapter 11: Physician Relations Attributes That Matter

The relationship is about physicians
Personal development for this role
What's in it for me
Managing internal perception
Summary

Chapter 12: Physician Relations' Voice

Expanding the role
Gather data, use data, show your impact with data
Listen to differentiate
Knowledge is an obligation
Internal coordination, collaboration, integration
Summary

Appendix
Who will benefit from this book?

VPs of advertising
VPs of marketing
VPs of communications
VPs of public relations
Chief marketing officers
Advertising directors
Directors of marketing
Directors of communications
Marketing managers
Advertising managers
Chief medical officers
CEOs
CNOs
COOs
Medical staff coordinators
Practice administrators
Physicians
Physician relations representatives

"synopsis" may belong to another edition of this title.

About the Author:

Kriss Barlow, RN, MBA
Principal, Barlow/McCarthy, Hudson, WI
Barlowhas spent herentire professional career in healthcare, and she is a well-known and -regarded expert in physician relations training. For the past 15 years, she's had the opportunity to use her knowledge from clinical and business development to support clients in physician relations--retention and sales, physician recruitment, and medical staff development. Her passion is growth strategy and working with teams to enhance medical staff relationships and referrals.

"About this title" may belong to another edition of this title.