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The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them - Softcover
Synopsis
"The Designer's Guide to Marketing and Pricing" answers all the common questions asked by creatives every day. This book teaches readers, the nuts and bolts of running a creative services business including: creating a smart marketing plan that reflects their financial goals and planning small actionable steps to take to reach those financial goals; learning which marketing tools are most effective and how to use them; and, learning how to establish contact with potential clients, or how to deal with insiders who could make referrals to potential clients.The book also touches on tricky subjects such as how to talk about money with clients and prospects, how to figure out a fair hourly rate, and how to give an accurate estimate for a project.
"synopsis" may belong to another edition of this title.
About the Author
Ilise Benun is a marketing consultant, and her articles have been featured in national publications such as The New York Times.
"About this title" may belong to another edition of this title.
- PublisherAdams Media
- Publication date2008
- ISBN 10 1600610080
- ISBN 13 9781600610080
- BindingPaperback
- Number of pages288
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The Designer's Guide to Marketing and Pricing : How to Win Clients and What to Charge Them
Published by
Adams Media Corporation, 2008
ISBN 10: 1600610080
ISBN 13: 9781600610080
Used
Softcover
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The Designer's Guide to Marketing and Pricing : How to Win Clients and What to Charge Them
Published by
Adams Media Corporation, 2008
ISBN 10: 1600610080
ISBN 13: 9781600610080
Used
Softcover
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The Designer's Guide to Marketing and Pricing : How to Win Clients and What to Charge Them
Published by
Adams Media Corporation, 2008
ISBN 10: 1600610080
ISBN 13: 9781600610080
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Softcover
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