The Complete Idiot's Guide to Persuasion (Complete Idiot's Guides (Lifestyle Paperback)) - Softcover

Booth-Butterfield Ed.D. Ed.D. Ed.D. Ed.D. Ed.D., Steve; Booth-Butterfield, Ed D

Softcover

ISBN 10: 1592578586 ISBN 13: 9781592578580

Publisher: Alpha Books, 2009

Synopsis

Get your way ? the smart way.

Persuasion is the art of changing the way people think, feel, and act through the use of language. The Complete Idiot?s Guide® to Persuasion provides strategies for the readers to master the art of persuasion in a positive manner. By using time-honored tools of communication, body language, and psychology, readers can use persuasion to do good things like convince kids to eat their veggies, women to get annual mammograms, and couples to communicate without arguing.

·A practical book based on sound academics to help communications and psychology majors as well as businesspeople, salespeople, performers, teachers, and parents

·Tips and tactics for writers and public speakers

About this title

About the Author:

Steve Booth- Butterfield holds a doctoral degree in communication and psychology. He's worked in university positions for 20 years with a focus on persuasion and influence in both research and applied settings, with a particular emphasis upon health and safety. He now has his own communication consulting business and has received numerous awards for his work.

About this edition

• Publisher: Alpha Books
• Publication date: 2009
• ISBN 10: 1592578586
• ISBN 13: 9781592578580
• Binding: Paperback
• Edition number: 1
• Number of pages: 266