Like previous books in the series, this new volume takes a methodical and comprehensive approach to conveying the fundamentals of avant-garde, innovative, information design by examining history, theory, criticism, technology and media, process, method, and practice. Opening with a very brief history, followed by an instructive breakdown of the discipline, readers get an intimate understanding of the complexities of crafting information design to effectively improve communication both functionally and aesthetically. The second half of the book contains a wide range of case studies from international design firms, so designers can see the techniques previously outlined in the first half of the book. The author critiques and explain why the design is successful in terms of formal quality and function.
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About the Author:
Kim Baer is principal of Los Angeles-based design studio KBDA, which she founded in 1982. The firm s client list ranges from nonprofit organisations, such as the Prostate Cancer Foundation, UCLA, and Chamber Music Los Angeles, to consumer-oriented companies, such as Nike, Nissan, and Hilton Hotels.
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- PublisherRockport Publishers Inc.
- Publication date2008
- ISBN 10 1592534104
- ISBN 13 9781592534104
- BindingHardcover
- Number of pages240
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