Extra Ordinary: Creative Ideas for Everyday Objects - Hardcover

Ichiki, Hisako; Umehara, Takao

Hardcover

ISBN 10: 1592531229 ISBN 13: 9781592531226

Publisher: Rockport Publishers Inc., 2005

Synopsis

When was the last time you saw the beauty in everyday objects? If youÆre like most people, you probably havenÆt paid much attention. To change all that, the authors of Extra Ordinary spotlight the simplest of objects and seemingly reinvent them into something new and unique.

In a world of high-tech and mass production, people live in a world ruled by excess, over stimulation, and even waste. "Within this existence, the role of creatives shouldnÆt exclusively be to meet client demands, or act as a vehicle for innovation, but to question the idea of the ordinary," the authors say.

This book will help designers reinvigorate their creativity and observe what they would normally ignore, discard, or forget. The authors do this by taking objects such as a bra, tofu, and plastic spoons, and transform them into an evening bag, a pencil holder, or a pair of eyeglasses. Each of the new products created from the things that surround us, is accompanied by hand-drawn illustrations and simple written explanations. The package is immediate, punchy, silly, and yet completely hysterical.

About this edition

• Publisher: Rockport Publishers Inc.
• Publication date: 2005
• ISBN 10: 1592531229
• ISBN 13: 9781592531226
• Binding: Hardcover
• Number of pages: 136