The Virgin Way: If It's Not Fun, It's Not Worth Doing - Softcover

Branson, Richard

Softcover

ISBN 10: 1591847982 ISBN 13: 9781591847984

Publisher: Portfolio, 2015

Synopsis

This is a book on leadership from someone who has never read a book on leadership in his life.

While building the Virgin Group over the course of forty years, Richard Branson has never shied away from tackling seemingly outlandish challenges that others (including his own colleagues on many occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost.

Now Branson gives an inside look at his strikingly different, swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) "the Virgin Way."

This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box--an expression he despises--but Branson asserts that "you'll never have to think outside the box if you refuse to let anyone build one around you."

About this title

Review:

"Refreshing, easily understood and instructive" (Independent)

"The Virgin Way is about daring to be different" (Irish Times)

"Leaves the reader suitably inspired to have a go at founding their own Virgin" (City AM)

Book Description:

There’s a difference between being a leader and being a boss ...

About this edition

• Publisher: Portfolio
• Publication date: 2015
• ISBN 10: 1591847982
• ISBN 13: 9781591847984
• Binding: Paperback
• Number of pages: 400