By Invitation Only: How We Built Gilt and Changed the Way Millions Shop - Softcover

Maybank, Alexis; Wilson, Alexandra Wilkis

Softcover

ISBN 10: 1591846269 ISBN 13: 9781591846260

Publisher: Portfolio Penguin, 2013

Synopsis

Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the most fascinating startups of recent years. And it all began with one bold idea: to bring sample sales online and change the way millions shop.

As they write about the day Gilt.com went live: "We had created a Web site that could potentially change the rules of retail...If shopping was traditionally a slow, leisurely activity...it would now be competitive, addictive, urgent, thrilling...not just easier, but so much more fun."

Alexis and Alexandra share their perspective in this dramatic story of Gilt's birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. And they take us through the darkest moments of the recession when Gilt might easily have died.

About this title

Review:

"First, Gilt Groupe's cofounders changed the way we shop by recreating the excitement of a sample sale online. Now they've let us in on their innovative creative process. Anyone who hopes to understand the world of tech entrepreneurship--or upend it--would be wise to read it."

--Arianna Huffington

"There's no garage in this entrepreneurial thriller--the adventure starts with a sample sale."

--Dan Heath, coauthor of Switch and Made to Stick

"Alexis and Alexandra have created something original and amazing, and they did it in the simplest way possible. They found something they loved, and they figured out how to bring it to the massive amount of people they knew would love it too."

--Mark Cuban, serial entrepreneur and owner of the Dallas Mavericks
"By Invitation Only is a must read for aspiring entrepreneurs and innovators who will be inspired by their journey and how passion, purpose and partnership fueled a revolution in shopping!"

--Mindy Grossman, CEO of HSN, Inc

"An exciting story about an exciting start-up. Alexis and Alexandra saw a fantastic opportunity in the luxury space and took it."

--Tony Hsieh, bestselling author of Delivering Happiness, CEO of Zappos.com

About the Author:

Alexis Maybank and Alexandra Wilkis Wilson cofounded Gilt Groupe with Kevin Ryan, Mike Bryzek, and Phong Nguyen. Both have BAs from Harvard College and MBAs from Harvard Business School. They live in Manhattan with their husbands and children.

About this edition

• Publisher: Portfolio Penguin
• Publication date: 2013
• ISBN 10: 1591846269
• ISBN 13: 9781591846260
• Binding: Paperback
• Number of pages: 288