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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose - Hardcover
Synopsis
As one of America's most successful ad execs, Roy Spence is an expert on ""winning on purpose"" - articulating a goal beyond making money that focuses an entire company. A company with purpose is a deeply satisfying place to work - evident in the assuredness of front-line employees, the passion of leaders and the satisfaction of customers. Innovation becomes easier and there's stability even in tough times. Here Spence and Rushing share their insights and case studies to show readers how to discover their own purpose and apply it to everything they do.
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About the Author
Roy M. Spence, Jr., is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world?s most successful brands. He has also worked closely with presidents George H. W. Bush (41) and Bill Clinton (42) to encourage Americans to make a difference with disaster relief efforts. He has been awarded Ad Man of the Year, Idea Man of the Century, University of Texas Distinguished Alumnus, and a whole string of other bests. A popular keynote speaker, he regularly addresses audiences from the business, government, and nonprofit communities. His purpose is to try to make a difference in all that he does.
Haley Rushing is chief purposologist and cofounder of the Purpose Institute along with Roy Spence. She has helped some of the country?s most extraordinary organizations discover and bring to life their core purpose and authentic core values, including Southwest Airlines, Walmart, Charles Schwab, Norwegian Cruise Line, Whole Foods Market, World Market, Univision, the American Council on Education, Texas A&M, Louisiana and the American Red Cross.
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- PublisherPORTFOLIO
- Publication date2009
- ISBN 10 1591842417
- ISBN 13 9781591842415
- BindingHardcover
- Number of pages256
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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
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It's Not What You Sell, It's What You Stand For : Why Every Extraordinary Business Is Driven by Purpose
Published by
Penguin Publishing Group, 2009
ISBN 10: 1591842417
ISBN 13: 9781591842415
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It's Not What You Sell, It's What You Stand For : Why Every Extraordinary Business Is Driven by Purpose
Published by
Penguin Publishing Group, 2009
ISBN 10: 1591842417
ISBN 13: 9781591842415
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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It's Not What You Sell, It's What You Stand For : Why Every Extraordinary Business Is Driven by Purpose
Published by
Penguin Publishing Group, 2009
ISBN 10: 1591842417
ISBN 13: 9781591842415
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
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