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Buzzmarketing
"synopsis" may belong to another edition of this title.
Review:
aA business book thatas both entertaining and useful for big brands and start-ups alike.a
aSteve Forbes, editor in chief, "Forbes"
aBuzzmarketing works. Itas not just a nice-to-have, itas a must-have!a
aBrian Swette, former chief marketing officer, PepsiCo
aIf you want to know why some brands get noticed and others donat, this is the book to buy.a
aBob Franquiz
?A business book that's both entertaining and useful for big brands and start-ups alike.?
?Steve Forbes, editor in chief, "Forbes"
?Buzzmarketing works. It's not just a nice-to-have, it's a must-have!?
?Brian Swette, former chief marketing officer, PepsiCo
?If you want to know why some brands get noticed and others don?t, this is the book to buy.?
?Bob Franquiz
Synopsis:
aSteve Forbes, editor in chief, "Forbes"
aBuzzmarketing works. Itas not just a nice-to-have, itas a must-have!a
aBrian Swette, former chief marketing officer, PepsiCo
aIf you want to know why some brands get noticed and others donat, this is the book to buy.a
aBob Franquiz
?A business book that's both entertaining and useful for big brands and start-ups alike.?
?Steve Forbes, editor in chief, "Forbes"
?Buzzmarketing works. It's not just a nice-to-have, it's a must-have!?
?Brian Swette, former chief marketing officer, PepsiCo
?If you want to know why some brands get noticed and others don?t, this is the book to buy.?
?Bob Franquiz
A guide to effective word-of-mouth marketing presents case stories of companies that successfully used "buzzmarketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets. Reprint.
"About this title" may belong to another edition of this title.
- PublisherPenguin Publishing Group
- Publication date2008
- ISBN 10 1591842131
- ISBN 13 9781591842132
- BindingPaperback
- Number of pages256
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Buzzmarketing
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Buzzmarketing
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Buzzmarketing: Get People to Talk About Your Stuff
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Buzzmarketing: Get People to Talk About Your Stuff by Hughes, Mark [Paperback ]
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Buzzmarketing (Paperback)
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Book Description Paperback. Condition: new. Paperback. "There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer. In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781591842132
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Buzzmarketing: Get People to Talk About Your Stuff
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Book Description Paperback. Condition: Brand New. reprint edition. 256 pages. 8.25x5.25x0.75 inches. In Stock. Seller Inventory # x-1591842131
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Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781591842132
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