Meatball Sundae: Is Your Marketing Out of Sync? - Hardcover

Godin, Seth

Hardcover

ISBN 10: 1591841747 ISBN 13: 9781591841746

Publisher: Portfolio, 2007

Synopsis

HardCover Pub Date: December 2007 Pages: 256 in Publisher: Portfolio Hardcover Gotta get me some of that New Marketing ing me blogs e-mail. YouTube videos to your MySpace pages. Google AdWords ... I do not care . as long as it's shiny and new. Wait. According to bestselling author Seth Godin. all these tactics are like the toppings at an ice cream parlor. If you start with ice cream. adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs ... yuck! As traditional marketing fades away. the new tools seem irresistible. But they don't work as well for boring ands (meatballs) that might still be profitable but don't attract word of mouth. such as Cheerios. Ford trucks. Barbie dolls. or Budweiser. When Anheuser-Busch spends 40 million on an online network called BudTV. that's a meatball sundae. It leads to no new Bud dri...

About this title

Product Description:

A provocative analysis of current marketing practices by the author of Purple Cow argues that established brands are losing growth potential by using new commercial strategies that are inconsistent with their products, making recommendations for utilizing "New Marketing" options that are more compatible and effective.

Review:

"'[Seth Godin] is a demigod on the Web' - Forbes.com "Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." - Jay Levinson, author of Guerrilla Marketing"

About this edition

• Publisher: Portfolio
• Publication date: 2007
• ISBN 10: 1591841747
• ISBN 13: 9781591841746
• Binding: Hardcover
• Number of pages: 227