Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing - Hardcover

Zyman, Sergio; Brott, Armin A.

Hardcover

ISBN 10: 1591840546 ISBN 13: 9781591840541

Publisher: Portfolio, 2004

Synopsis

A marketing expert and author of the best-selling The End of Marketing as We Know It demonstrates the power of renovation over innovation within a business environment, explaining how to revitalize marketing strategies, improve growth, and retool one's business in order to improve the chance for success. 30,000 first printing.

About this title

About the Author:

Sergio Zyman is the bestselling author of The End of Marketing as We Know It as well as the chairman of the Zyman Group, a strategic consulting firm whose clients include EDS, ConAgra Foods, Alcoa, and Blockbuster. He is also the namesake of Emory UniversityÂ’s new Zyman Institute for Brand Science.

Armin A. Brott is a business writer.

About this edition

• Publisher: Portfolio
• Publication date: 2004
• ISBN 10: 1591840546
• ISBN 13: 9781591840541
• Binding: Hardcover
• Number of pages: 240