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The Marketing Playbook: Five Battle-tested Plays For Capturing And Keeping The Lead In Any Market - Hardcover

Zagula, John; Tong, Richard

 
9781591840381: The Marketing Playbook: Five Battle-tested Plays For Capturing And Keeping The Lead In Any Market
Hardcover
ISBN 10: 1591840384 ISBN 13: 9781591840381
Publisher: Portfolio, 2004
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A guide to effective marketing, presented by the developers of the Microsoft Office brand and the Windows marketing strategy, shares easy-to-apply techniques that encompass five basic strategies for a competitive market, making recommendations on when and how to apply each. 25,000 first printing.

"synopsis" may belong to another edition of this title.

About the Author:

John Zagula spent eight years at Microsoft, where he developed the Microsoft Office brand and marketed the desktop and server application product lines.


Richard Tong worked at Microsoft for ten years, serving as VP of marketing and business development for Microsoft Windows, Office, and Back Office. Both are venture capitalists with Ignition Partners.

"About this title" may belong to another edition of this title.

  • PublisherPortfolio
  • Publication date2004
  • ISBN 10 1591840384
  • ISBN 13 9781591840381
  • BindingHardcover
  • Number of pages313
  • Rating

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