Harvard Business Review on Strategic Alliances ("Harvard Business Review" Paperback S.) - Softcover

Harvard Business Review

Softcover

ISBN 10: 1591391334 ISBN 13: 9781591391333

Publisher: Harvard Business School Press, 2003

Synopsis

This is a first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships. It features these selling points. It features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a broad and diverse look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border.

About this title

About the Author:

The Harvard Business Review Paperback Series delivers the best business thinking--both classic and contemporary--in succinct and accessible form. Individually, the titles help managers master the key ideas on specific topics; as a whole, the series creates a rare opportunity to reflect on the seminal ideas of the past, understand and apply today's most compelling business thinking, and envision the future of management.

About this edition

• Publisher: Harvard Business School Press
• Publication date: 2003
• ISBN 10: 1591391334
• ISBN 13: 9781591391333
• Binding: Paperback
• Number of pages: 224