The Alchemy of Growth: Kickstarting and Sustaining Growth in Your Company (Business Essentials S.) - Softcover

Baghai, Mehrdad; Etc.; Coley, Stephen; White, David

3.88

146 ratings by Goodreads

9781587990236: The Alchemy of Growth: Kickstarting and Sustaining Growth in Your Company (Business Essentials S.)

Softcover

ISBN 10: 1587990237 ISBN 13: 9781587990236

Publisher: Texere Publishing, 2001

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Growth is the number one strategic concern of virtually every company and executive today. Following the recent years of heavy cost-cutting, companies everywhere are now lean and mean, and desperate for growth. Based upon a major study of 40 of the world's greatest growth companies of recent times (including Disney, Bertelsmann, Gillette, Lotus, Coca-Cola, Nokia) by the world's leading management consultancy, McKinsey & Co, this book provides the most powerful and practical methodology for growth and profitability so far. In examining these leading growth companies, and finding out how they approach and (more important) implement their growth strategies, the authors have discovered that high growth is achieved not by bold leaps but by a series of measured steps. Each of these successful companies share a distinctive pattern in their growth strategy in the form of a 'staircase' of manageable steps. Few if any single steps are dramatic - but when linked together as a staircase of sequential growth, the results are dramatic. This book contains detailed case studies of the main growth companies, and extracts from them the key lessons and methods for corporate growth in today's complex business environment.

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Review:

A powerful and practical guide for growth and profitability providing the key lessons and methods for corporate growth. -- Financial Times, October 22, 1999

It's certainly an inexpensive introduction to many useful ideas from one of the world's leading management consultancies. -- Sunday Business Post, February 28, 1999

From the Publisher:

LATEST REVIEWS OF THE ALCHEMY OF GROWTH
THE INDEPENDENT (Book of the Week): "In throwing light on the mechanics of growth, the book is likely to prove highly valuable."

BUSINESS AGE: " The book's authors take a hard look at the roots of company growth: what causes it and how it can be encouraged. The three have put together a book that makes facinating reading."

SUNDAY BUSINESS POST: "I would recommend this book to top management and their professional advisers in medium to large sized organisations. It's certainly an inexpensive introduction to many useful ideas from one of the world's leading management consultancies."

DIRECTOR: "Only one in 10 companies that exceeds its industry average for growth in any year is able to repeat that performance every year for a decade. Yet it can be done. Three Mckinsey specialists reveal the secret formula needed to turn good ideas into gold."

FINANCIAL TIMES: "The simplicity of the idea is its very strength."

SUNDAY TELEGRAPH: "Its principles grab you immediately - but this is not a weighty tome on management theory...[For investors] this book will help you identify genuine growth companies and think for yourself."

ASIAN BUSINESS: "Companies need to cut costs and rationalise their businesses. But changes must be made with growth in mind if firms want to survive."

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