Items related to A Sportsman's Life
An infectious and inspirational tale of one mans love of business and of the outdoors and how he combined the two to build the Orvis empire
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Review:
In A Sportsman's Life, Leigh Perkins tells a vivid and passionate story about how he turned Orvis into one of the country's most noted fly-fish and sporting companies. A pioneer in the mail-order business, Perkins boosted sales of the Manchester, Vt. company from $500,000 annually to nearly $200 million. Perkins believes he succeeded by building a superior product and selling "a lifestyle" in his catalogues--an appreciation of fishing, bird hunting and country living. "We found not just a niche but an identity," he writes. "It was an exciting place to work." Perkins said he was never afraid of trying something new. Long before the concept became standard, for example, he traded mailing lists with competitors. He also grew Orvis by launching fishing and hunting schools, expanding into women's clothing, involving customers through an Orvis newsletter, offering odd items like bean bags for dogs and turning out high- quality fly rods and reels.
Review:
Perkins, who recently retired, lived the life he sold. Orvis united his love of sales with his love of the outdoors. The book is packed with gripping adventure tales about fly fishing for bonefish off the Florida Keys, hiking the backcountry of New Zealand, Argentina and Mexico, encountering a bear in Alaska and a tiger in India and once almost getting poisoned to death in Africa. He even includes chapters on his favourite bird-hunting dogs and his efforts to protect open space. Written with Geoffrey Norman, the book should appeal to both business and outdoors types. --Dan Ring, Amazon.com
"Few have done so well in business-and even fewer can say they enjoyed it as much." --William E. Simon, former Secretary of the Treasury
"About this title" may belong to another edition of this title.
- PublisherThe Lyons Press
- Publication date2004
- ISBN 10 1585748773
- ISBN 13 9781585748778
- BindingPaperback
- Number of pages193
- Rating
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