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Gingko Press Big Brand Theory, The ISBN 13: 9781584234456

Big Brand Theory, The - Hardcover

Gingko Press

 
9781584234456: Big Brand Theory, The
Hardcover
ISBN 10: 1584234458 ISBN 13: 9781584234456
Publisher: Gingko Press, 2011
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BIG BRAND THEORY is a spectacular 'best of' compilation featuring the highest-profile branding campaigns. Case studies illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns. Richly illustrated, BIG BRAND THEORY is an indispensable guide through a variety of industries to reveal what really works in the world of branding.

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  • PublisherGingko Press
  • Publication date2011
  • ISBN 10 1584234458
  • ISBN 13 9781584234456
  • BindingHardcover
  • Number of pages256
  • Rating

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