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Emotional Branding: The New Paradigm for Connecting Brands to People - Softcover

Gobe, Marc

 
9781581156720: Emotional Branding: The New Paradigm for Connecting Brands to People
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ISBN 10: 1581156723 ISBN 13: 9781581156720
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“Worth more than a whole shelf of business books.” -"Design Management Journal"

"Worth more than a whole shelf of business books." -"Design Management Journal"
About the Author:
Marc Gobé is the founder, chairman, and CEO of Desgrippes Gobe, one of the world's top ten brand image creation firms. His previous books are Emotional Branding, reviewed and revered around the world, and Citizen Brand. Gobé, the winner of several international design awards, lives in New York City.

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  • PublisherAllworth Press
  • Publication date2010
  • ISBN 10 1581156723
  • ISBN 13 9781581156720
  • BindingPaperback
  • Number of pages352
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9781581150780: Emotional Branding: The New Paradigm for Connecting Brands to People

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ISBN 10:  1581150784 ISBN 13:  9781581150780
Publisher: Allworth Press,U.S., 2002
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