Items related to Brandjam: Creating Profound Emotional Response Through...
"This volume presents a powerful new concept in brand design from one of the world's most respected, admired, and imitated brand designers" - Marc Gobe "Brandjam" explores how design is fast becoming the newest and most powerful communication tool of the business world. It shows how good design can be used to create excitement and a visceral connection between a brand and its consumers. Using jazz as a metaphor, this volume shows how the instinctive nature of the creative process can lead to unusual solutions that can make people gravitate towards a brand, and make a brand resonate with consumers. It explores how design is truly becoming the personality of a company and its window to the world.
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Review:
"An inspirational tool in understanding the complexity of today's markets."
"Emotional Branding is worth more than a whole shelf full of books on brand strategy."
"Gobe's book is of significant value to marketers and anyone wishing to be a success in business today."
"A must-read by all global managers. Gobe recognizes that it is not distribution that creates a global brand, but connecting with a universal emotional need...This is the most useful book on branding I have ever read." -- Joseph Plummer
"Create surprise, passion, and excitement, a sense of community between a company and its customers--its promoted stakeholders. Build a sense of purpose which both can be proud of. This is what emotional branding is all about!" -- Patrick Gournay
About the Author:
"Emotional Branding is worth more than a whole shelf full of books on brand strategy."
"Gobe's book is of significant value to marketers and anyone wishing to be a success in business today."
"A must-read by all global managers. Gobe recognizes that it is not distribution that creates a global brand, but connecting with a universal emotional need...This is the most useful book on branding I have ever read." -- Joseph Plummer
"Create surprise, passion, and excitement, a sense of community between a company and its customers--its promoted stakeholders. Build a sense of purpose which both can be proud of. This is what emotional branding is all about!" -- Patrick Gournay
Marc Gobe is founder and CEO of Desgrippes Gobe, one of the world's top ten brand image creation firms. It is responsible for Coca-Cola's new worldwide identity and design. Other clients have included AOL, IBM, Starbucks, and Gillette.
"About this title" may belong to another edition of this title.
- PublisherAllworth Press,U.S.
- Publication date2007
- ISBN 10 1581154372
- ISBN 13 9781581154375
- BindingHardcover
- Number of pages288
- Rating
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