Digital Design Business Practices - Softcover

Sebastian, Liane

Softcover

ISBN 10: 1581150865 ISBN 13: 9781581150865

Publisher: Allworth Press,U.S., 2001

Synopsis

Learn how to effectively manage successful, money-making Web- and print-design projects with this indispensable reference to business practices in today’s burgeoning digital marketplace. Covering planning, ownership, responsibilities, development, communications, and efficient techniques for beating deadlines, the book reveals what it takes to succeed each step of the way in running a design business and managing projects.
Previously published as Electronic Design and Publishing, this third edition of an industry classic has been thoroughly updated and expanded to include five new chapters about Web strategy, planning, design, and construction. The expert, practical advice is clearly illustrated with examples of what works and what doesn’t work in managing budgets, handling copyrights, dealing with decision-makers, and negotiating disputes. The comprehensive treatment of the digital design process from the perspectives of the Client-Group, the Creative-Group, and the Production-Group make this a must-read resource for anyone planning, purchasing, creating, or managing digital design projects

About this title

Synopsis:

A guide to managing successful, moneymaking Web- and print-design projects, and a reference to business practices in today's burgeoning digital marketplace. Covering planning, ownership, responsibilities, development, communications and efficient techniques for beating deadlines, the book reveals what it takes to succeed each step of the way in running a design business and managing projects. Previously published as "Electronic Design and Publishing", this third edition has been updated and expanded to include five new chapters about Web strategy, planning, design and construction. The practical advice is illustrated with examples of what works and what doesn't work in managing budgets, handling copyrights, dealing with decision-makers, and negotiating disputes.

About the Author:

Liane Sebastian is president of the national, non-profit organization ADEPT (Association for the Development of Electronic Publishing Technique). She is also president of Synthesis Concepts, Inc., a graphic design firm based in Chicago. An award-winning designer, Sebastian is the author of many articles in design and business journals and lectures at conferences nationwide.

About this edition

• Publisher: Allworth Press,U.S.
• Publication date: 2001
• ISBN 10: 1581150865
• ISBN 13: 9781581150865
• Binding: Paperback
• Edition number: 3
• Number of pages: 384