Corporate Art Consulting - Softcover

Abbott, Susan

Softcover

ISBN 10: 1581150342 ISBN 13: 9781581150346

Publisher: Allworth Press, 1994

Synopsis

Filled with successful strategies for serving clients in today's flourishing art market, this definitive guide provides techniques for increasing sales opportunities and revenues in an ever-expanding field. Not just for art consultants, this excellent resource can serve artists, gallery owners and staff, and anyone interested in selling art to the corporate market. Details are provided on how to generate leads, navigate new markets and reach top decision-makers, establish a profitable fee/commission structure, and write and present winning proposals. How to handle and install art, art program management, professional ethics, marketing, publicity and advertising are addressed.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

About this title

Synopsis:

A guide to the corporate art market. The author provides techniques for increasing sales opportunities and revenues, gives tips for navigating new markets and enriches her discussion with anecdotes, case histories and advice from consultants. Details are provided on how to sell to top decision makers, establish a profitable fee and commission structure, generate leads, write and present winning proposals, as well as how to start and run a corporate art consulting business. Included are sample proposals, a directory of more than 200 resources for art consultants and sample forms and contracts.

About the Author:

Susan Abbott is an internationally recognized authority on corporate art consulting and has been a fine art public relations consultant for more than 20 years. She has provided art acquisition, exhibition, and public relations services for Fortune 500 corporations for two decades. She also teaches the only national seminar program for corporate art consultants, through which more than 2500 consultants have been trained and certified.She has also conducted seminars on fine art public relations in the United States and Great Britain.

About this edition

• Publisher: Allworth Press
• Publication date: 1994
• ISBN 10: 1581150342
• ISBN 13: 9781581150346
• Binding: Paperback
• Number of pages: 256