The best salespeople provide solutions that build trust and credibility, rather than relying on tricks and manipulation. This guide explains how to create that trust, as well as how to conduct customer-focused interviews, deliver outstanding proposals, handle objections, and negotiate win-win agreements. A focus on "buying" the salesperson rather than the product sets this book apart.
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"Customer-Focused Selling . . . has proven itself a primary success factor contributing to our remarkable sales and revenue results." -- Jay Crookston, vice president, worldwide sales, MCI Worldcom Conferencing
Can't get an appointment or even a call returned? Can't convert a prospect into a customer? Can't get a customer to buy more than once? Most likely, you are trying to sell what you have instead of what the prospect needs. It is time to try a new approach - customer-focused selling. Some sales people sell what they have. Some sell themselves. Some are the best-sell solutions tailored precisely to customer needs. In coming up with that solution, they build trust and credibility that keeps customers buying again and again. This book will help you make a big difference in the lives of your customers - and help you crush your quota every time! You will learn to: * Establish credibility and trust * Really listen to your customers * Create interest in prospects * Conduct customer-focused interviews * Deliver outstanding proposals * Handle objections * Negotiate win-win agreements
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