Economics of Electronic Commerce

Whinston, Andrew B.; Stahl, Dale O.; Choi, Soon-yong

ISBN 10: 1578700140 ISBN 13: 9781578700141

Publisher: QUE, 1997

Synopsis

While all other electronic commerce titles focus on "how to," The Economics of Electronic Commerce is the first to present current issues of electronic commerce from an economics perspective. Everyone involved in building electronic commerce applications and systems, as well as Internet consultants and economists, needs this foundational information for the future of the Internet.

About this title

Synopsis:

For courses in Electronic Commerce. Electronic commerce clearly crowns the list of technology-related media topics, as evidenced by the abundance of technical and legal literature. However, in virtually all of these publications, economics issues have largely been neglected. The Economics of Electronic Commerce applies standard microeconomic analyses to an entirely new industry-laying the foundation for the development of radically new business models. With detailed analysis to those involved in the actual production, marketing, and distribution of digital information products as well as professionals doing business in the electronic marketplace, this valuable reference demonstrates that businesses that achieve early success from applying these theories will enjoy a distinct competitive advantage in this newly defined world of business.

About this edition

• Publisher: QUE
• Publication date: 1997
• ISBN 10: 1578700140
• ISBN 13: 9781578700141
• Binding: Textbook Binding
• Edition number: 1
• Number of pages: 656