Steal These Ideas!: Marketing Secrets That Will Make You a Star (Bloomberg) - Hardcover

Cone, Steve

3.09

104 ratings by Goodreads

9781576601914: Steal These Ideas!: Marketing Secrets That Will Make You a Star (Bloomberg)

Hardcover

ISBN 10: 1576601919 ISBN 13: 9781576601914

Publisher: Bloomberg Press, 2005

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Review:

“cone’s fun, fast and fantastic guide...can help any size business anywhere immediately go from ho-hum to world-class marketing.” —jon linen, vice chairman, american express

“if you have a problem with understanding demographics, lack the confidence to stick to a well-used tagline, are searching for inspiration for a new poster campaign or just want to know how to outperform your competitors with the kind of infuriating ease that great marketers exude, then this is your book.”

amazon uk

“delivers creative wisdom in a sharp, witty style, covering marketing, branding and advertising.”

in-store magazine

“valuable lessons in a sharp and no-nonsense style on all facets of marketing, branding and advertising.”

business executive

“written principally for the marketing manager, cone shows how the best results can be achieved from marketing support activities and the professionals that provide them: pr, advertising, sponsorship and so forth. all the ideas – and this is an ideas book – are sensible and easily adopted for little or no cost.”

professional manager

“delivers precious pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candour and freshness you’d expect from a knowledgeable good friend in the business.”

www.brandrepublic.com

“cone’s fun, fast and fantastic guide...can help any size business anywhere immediately go from ho-hum to world-class marketing.”

jon linen, vice chairman, american express

Book Description:

in steal these ideas! cone delivers hundreds of ideas on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business.

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