Are You Normal About Money ?: Do You Behave Like Everyone Else ? (Bloomberg) - Softcover

Kanner, Bernice

Softcover

ISBN 10: 1576600874 ISBN 13: 9781576600870

Publisher: Bloomberg Press, 2001

Synopsis

marketing diva bernice kanner has statistics that show that you just might be! drawing on exclusive bloomberg.com surveys and her superb industry sources on madison avenue, she exposes our most furtive desires, wacky habits, and undiscovered attitudes toward the stuff we buy. what would you do with more money than you know what to do with? 56% say they'd use it to reduce stress. yet 42% claim they'd stay at their jobs.

take out your wallet. are your bills in order, by denomination? in 72% of our wallets, they are. 27% of people, if they scored $10 million, wouldn`t give a dime to charity. and for $10 million, a quarter of us would abandon all our friends. for $10,000, would you shave your head? 59% would do it in a heartbeat. more than half of all college students and recent grads expect to be millionaires by the time they reach 40. how much wealth is enough? how far would you go if the price was right? do you buy your pet a holiday gift? see how your behavior compares to others. when it comes to money, are you normal?

About this title

Product Description:

Rare Book

Book Description:

see how your behavior compares to others in are you normal about money? when it comes to money, are you normal?

About this edition

• Publisher: Bloomberg Press
• Publication date: 2001
• ISBN 10: 1576600874
• ISBN 13: 9781576600870
• Binding: Paperback
• Edition number: 1
• Number of pages: 160