From the Author:
Testimonials to the first edition of "From Kitchen to Market
Another Best Seller from Upstart Publishing! - "It's my bible." - Wanda Randall, Randall's Specialty Foods, Birmingham, AL - "Your book ... is absolutely the greatest gift to anybody in the start-up food business! I just got it yesterday and I haven't been able to put it down. It has been so helpful. It's so concise. I used to be a writer so I can tell you it's consicely written - beautifully written - easy to understand, even the formulas. Thank you very much for doing that. Keep up the good work." - Lorna McLaughlin, Lorna's Gourmet, Philadelphia - "Your book is absolutely marvelous, essential for anyone starting a food business." - Audry Hirsch, Audry's Kitchen, New Hampshire - "You really come right to the point with every sentence!" - Stephen Smith, Medallions, Bainbridge Island, Washington - "Strong and well-written...a thorough guide on food marketing..." - Library Journal - "I have enjoyed your book thoroughly, with so much advice, information and insight to the specialfy food industry newcomers, like me." - Claudio Abreu, President, CDPA International, Inc. - "You and your book are a wonderful combination and also 'powerful'." Lindy Nowell, Lindy Foods, Houston, TX - "A great help in giving me some insight into [the specialty food] business." - Paul Kurth, gourmet retailer, Sunnyvale, CA - "An exceptional title which tells exactly how aspiring cooks can turn an original product into a money-maker." - James A. Cox, Editor-in-Chief, The Midwest Book Review - "[Your book] is a very good one. It's very detailed, very clear and covers all the points a beginner would need to know."- Rosemary Demarest, Retired Chief Librarian, Price Waterhouse, NY - "From Kitchen to Market provides information on what's involved in getting your homemade specialty food into the marketplace." Meg Whittemore, Nation's Business
Synopsis:
A guide for entering the specialty food market discusses market trends, getting started, packaging and labeling, and promoting, selling, and distributing a product.
"About this title" may belong to another edition of this title.