The Superpollsters: How They Measure and Manipulate Public Opinion in America - Softcover

Moore, David

Softcover

ISBN 10: 1568580231 ISBN 13: 9781568580234

Publisher: Da Capo Press Inc, 1995

Synopsis

On the eve of the 1992 presidential election, The Superpollsters: How They Measure and Manipulate Public Opinion in America takes a look at the people who tell us what we think. A public opinion pollster for twenty years, author David W. Moore includes profiles of Shere Hite, author of The Hite Report, the groundbreaking and controversial work on sexuality; George Gallup, the man who broke polling practice with his 1936 prediction of Hoover's defeat and FDR's victory, the man who pioneered modern polling practices; Lou Harris, JFK's pollster, the first of the television pollsters; Pat Caddell, the man responsible first for George McGovern's, and then for Jimmy Carter's, surprise capture of the Democratic presidential nomination; Robert Teeter, pollster for Nixon, Ford, and past and current pollster for President George Bush; Richard Wirthlin, pollster for Ronald Reagan; Mervin Field, head of the California Poll; and many others. Personal advisors to the candidates, pollsters often have tremendous influence on what the top politicians say, and how they say it. Here, too, is the lively history of polling. Its increasing sophistication parallels the growing complexity of our national political scene, from its rough origins to the present day, when the pollsters--and less frequently, the voters themselves--make or break a candidate.

About this title

About the Author

David W. Moore is vice president and managing editor of the Gallup Poll.

About this edition

• Publisher: Da Capo Press Inc
• Publication date: 1995
• ISBN 10: 1568580231
• ISBN 13: 9781568580234
• Binding: Paperback
• Edition number: 2
• Number of pages: 426