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Synopsis
This unique reader examines a broad sample of campaigns and gives students a real flavor of campaign politics by including some of the most interesting, colorful, and surprising races. Combining on-the-ground accounts with links to scholarship, the nineteen case studies drawn from Campaigns and Elections magazine take students behind the scenes to unveil the strategies, techniques, and personalities that drive contemporary campaigns. National, state, and local races receive attention, as do state and local referenda. In their introduction, the editors - a distinguished group of scholars and experts on campaign management - provide helpful background information about the cases. They look at the major influences on and general trends in contemporary electoral politics, including issues, parties, campaign finance, incumbency, and initiative voting. Understanding these factors will help students recognize how each case fits into a broader whole even as that case reflects a uniqueness that makes political campaigns so fascinating.The cases are illustrated with photos, clips from print and television campaign ads, excerpts from campaign literature, and various tables and scoreboards with polling and election return data.
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About the Author
Michael A. Bailey is an assistant professor of government at Georgetown University. His articles on congressional politics have appeared in the American Journal of Political Science, World Politics and elsewhere. His research and teaching interests include elections, representation, Congress, interest groups, methodology, and Japanese politics.
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- PublisherCQ Press
- Publication date1999
- ISBN 10 1568024959
- ISBN 13 9781568024950
- BindingPaperback
- Edition number1
- Number of pages224
- EditorBailey Michael
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Campaigns And Elections: Contemporary Case Studies
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CQ Press, Washington, D.C., 1999
ISBN 10: 1568024959
ISBN 13: 9781568024950
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