"Mad Cow U.S.A." is the terrifying, true tale that industry hopes to censor. The U.S. has its own versions of the brain-wasting disease killing cows and people in Britain. In the U.K., the meat industry feeding practice of "animal cannibalism" has unleased a deadly human demential easily mistaken for Alzheimer's, and spread by infected meat. Yet, U.S. agribusiness still feeds billions of pounds of animal waste back to pigs, chickens, cows, dogs and cats. Rampton and Stauber reveal an amazing world of brilliant scientists, callous industry, courageous victims and cowardly bureaucrats, united by a mysterious killer that threatens a global epidemic -- unless we heed this warning.
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"Mad Cow USA: Could the Nightmare Happen Here?" is our latest book based on our work at the Center for Media & Democracy, which investigates the ways that modern public relations is used to manipulate public opinion and public policy on important issues.
Mad Cow U.S.A. shatters the false belief that the government and food industry would never let it happen here. Even as tens of thousands of cows died in Britain, the government denied the risk to human beings. Knowing the similar risk in the U.S., government and industry have managed a successful public relations offensive to keep Americans in the dark. Rampton and Stauber expose, for the first time, the deadly game of "dementia roulette" being played with our food supply.
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