Items related to Million Dollar Mailings
An exclusive insider's look at the art and science of direct mail creative technique -- copy approaches, design, formats, offers -- unlike anything ever before assembled. In addition to the successful mailings shown and described in this updated edition, new topics include killer fundraising letters, the illustrated history of the magalog, and using direct mail to make money on the internet. This insider's look at the art and science of direct mail also contains an overview (complete with illustrations) of new trends in direct mail.
"synopsis" may belong to another edition of this title.
About the Author:
Denny Hatch is editor of "Target Marketing" magazine and the "Who's Mailing What?" newsletter.
Don Jackson is a direct marketing consultant and editor.
Don Jackson is a direct marketing consultant and editor.
"About this title" may belong to another edition of this title.
- PublisherBonus Books
- Publication date1997
- ISBN 10 1566251621
- ISBN 13 9781566251624
- BindingHardcover
- Number of pages532
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