Management consultant Chopra explains a method for overcoming people's resistance to learning new ideas because doing it the old way is easier than learning the new. His system is based on insights about how the mind makes ideas, how people behave in groups, and how important people's ideas are to t
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Review:
"This is a How To book in the best sense of those words. It brings together eight commonsense, but not obvious, rules and turns them into a series of practitioner tools. Chopra never lets the reader forget that innovative ideas need human energy, collaboration, and motivation to become implemented ideas."
About the Author:
A.J. (“Jeet”) Chopra is a world-class facilitator of the innovation process. His clients include a “who’s-who” list of business companies based in the U.S. and in Europe, the Middle East, and the Asia Pacific Region. They also include universities and non-profit organizations. He is a former co-owner of Synectics, Inc., a consulting company whose services grew out of studies of the thinking habits of successful inventors. The Random House Dictionary extracted a common noun from the company’s name and defined it as “the study of creative processes, esp. as applied to the solution of problems by a group of diverse individuals.”
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- PublisherKumarian Press
- Publication date1999
- ISBN 10 1565490983
- ISBN 13 9781565490987
- BindingHardcover
- Number of pages211