Spin Selling

Rackham, Neil; Et Al

ISBN 10: 1565114205 ISBN 13: 9781565114203

Publisher: Penguin Random House Australia, 2000

Synopsis

How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales--or if you manage a sales force--you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN--Situation, Problem, Implication, Need-payoff--is already in use by many of the world's top sales forces. Now these revolutionary, easy-to-apply methods can be yours. With wit and authority, Neil Rackham explains why traditional sales models don't work for large sales. With supreme clarity, he unfolds the enormously successful SPIN strategy, using real-world examples and informative cases. You may find the techniques controversial; they often go against the grain of conventional sales training. In the end, the powerful evidence Rackham presents will convince and convert you.

About this title

Review:

'Totally compulsive ... the ideas are not only interesting, but are shown to be effective ... obligatory reading' - Sales and Marketing Management

'Breaks new ground and it cannot be ignored by anyone who is committed to selling as a profession.' - Sales Technique

'Essential reading for everyone involved in selling or managing the sales function.' - Journal of Marketing Management

About the Author:

Bestselling author Neil Rackham is a psychologist with over 25 years experience as a researcher and consultant to some of the world’s leading companies, including AT& T, Microsoft, IBM, Chase Manhatten and McKinsey. In the United States he is President of a leading consulting firm specialising in sales performance. Rackham is also the author of companion volumes Account Strategy for Major Sales and The Management of Major Sales, both published by Gower in hardback.

About this edition

• Publisher: Penguin Random House Australia
• Publication date: 2000
• ISBN 10: 1565114205
• ISBN 13: 9781565114203
• Binding: Audio CD
• Edition number: 3