How to Sell Yourself: Winning Techniques for Selling Yourself...Your Ideas...Your Message - Softcover

Lustberg, Arch

Softcover

ISBN 10: 1564145859 ISBN 13: 9781564145857

Publisher: Career Press, 2005

Synopsis

This book explains in clear, simple, easy-to-understand, common-sense terms the skills you need to get your message across in any speaking situation: You appear before the zoning board to get approval for an addition to your house. You are having trouble communicating with your teenage child. A colleague is openly hostile. You are asked to make a speech to the new employees of the firm. You open your office door to be greeted by a TV reporter and camera crew. The key to this book: The secret of winning communication is likeability. Some people call it warmth. Some call it charm. Some call it charisma. But whatever name you give it, it can be learned. It will improve your changes for success. Arch Lustberg, an acclaimed speaker, teacher and coach has filled this book with practical skills. He demonstrates how you can sell yourself, your ideas and your organisation. His students learn that you can not sell your issues unless the voters like you. Some of his clients include Ernst & Young, General Electric Corporation and Toyota. This book is about how to use your mind, your face, your body and your voice to win, because in the end, likeability wins.

About this edition

• Publisher: Career Press
• Publication date: 2005
• ISBN 10: 1564145859
• ISBN 13: 9781564145857
• Binding: Paperback
• Number of pages: 208