The Business of Fashion: Designing, Manufacturing, and Marketing - Hardcover

Burns, Leslie Davis; Bryant, Nancy O.

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9781563675706: The Business of Fashion: Designing, Manufacturing, and Marketing

Hardcover

ISBN 10: 1563675706 ISBN 13: 9781563675706

Publisher: Fairchild Books, 2008

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Synopsis:

The third edition of this authoritative text focuses on the organisation and operation of the US textiles and fashion industry - how fashion apparel and accessories are designed, manufactured, marketed and distributed. Although the focus of the book is on the organization and the operation on the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick response strategies have evolved into supply chain management, web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.

Features new to this edition are: heavy illustrations with new photos and line drawings; updated discussion of the role of finance and information technology; discussion of trade dress under trademark law; new information on design teams, sales volume and sell through, computer-aided design, production information management, and trends in sourcing; an Instructor's Guide that includes learning objectives, outlines, activities, discussion and exam questions, and outside and internet resources as well as guidelines for term projects and papers; expanded discussion of globalization of the fashion business; integrated discussion of accessories and home fashions throughout the text; entrepreneurship info for the various segments of the textile and apparel business; and update tables, figures, charts, photo examples, technology info, and resource list.

About the Author:

Leslie Davis Burns and Nancy O. Bryant are both at Oregon State University.

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