Visual Merchandising & Display - Hardcover

Pegler, Martin

Hardcover

ISBN 10: 1563670437 ISBN 13: 9781563670435

Publisher: Fairchild Books, 1995

Synopsis

As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craftfrom classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for ""green"" presentation. This book serves as a ""how to"" for creating a visual look and feel for a brand and optimizing images.

About this title

About the Author:

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.

About this edition

• Publisher: Fairchild Books
• Publication date: 1995
• ISBN 10: 1563670437
• ISBN 13: 9781563670435
• Binding: Hardcover
• Edition number: 3
• Number of pages: 355