Max Factor: The Man Who Changed the Faces of the World - Hardcover

Fred Basten

Hardcover

ISBN 10: 1559708751 ISBN 13: 9781559708753

Publisher: ARCADE, 2008

Synopsis

Nice women never wore makeup. Even the word was taboo in polite society, that is, until Max Factor entered the scene. Born in Poland in 1877, Factor worked as a beautician for the Russian royal family, the Romanovs. In 1904, he fled to America where he opened up a cosmetics store in Los Angeles which catered to Hollywood starlets such as Katharine Hepburn, Bette Davis and Rita Hayworth. Soon women everywhere wanted to look like their favourite glamorous stars and Factor was there to help, bringing his innovative cosmetics to the general public.

About this title

Review:

designed looks for Katharine Hepburn, Rita --Hayworth, Bette Davis and countless other beauties

of the day. In bringing his product to the general --public he produced many firsts: false eyelashes,

lip gloss, foundation, eye shadow and the concept --of celebrity-endorsed cosmetics advertising.

Book Description:

Max Factor was the father of modern makeup. This is his extraordinary story.

About this edition

• Publisher: ARCADE
• Publication date: 2008
• ISBN 10: 1559708751
• ISBN 13: 9781559708753
• Binding: Hardcover
• Edition number: 1
• Number of pages: 264