Selling To Affluent - Hardcover

Stanley, Thomas

Hardcover

ISBN 10: 155623418X ISBN 13: 9781556234187

Publisher: McGraw-Hill Education, 1990

Synopsis

New

About this title

From the Back Cover:

"I told you how to find them. Now learn how to sell them."
--Dr. Thomas J. Stanley

"Dr. Stanley's strategies consider the real needs of the high income professionals--needs that go beyond any product or service. These needs are psychological and revolve around the recognition of the individual's extraordinary level of achievements. He provides some terrific insights as to how to solicit and maintain business by unconventional, but highly effective means."--Carolyn J. Cole, Senior Vice President, Consumer Markets, Paine Webber, Inc.

"Must reading for anyone who is serious about building a career in sales to wealthy individuals."--J. Arthur Urciuoli, Director of Marketing, Merrill Lynch

"Selling to the Affluent is well written, relevant, and exciting; it presents an important complementary extension to Marketing to the Affluent."--William D. Danko, Ph.D., Director, Executive Development Programs, School of Business, State University of New York

Synopsis:

Provides information on effective tactics for making a sale to professionals with seven-figure incomes, tips and strategies for targeting the affluent blue-collar market, components of sales letters that receive top responses, and more.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 1990
• ISBN 10: 155623418X
• ISBN 13: 9781556234187
• Binding: Hardcover
• Edition number: 1
• Number of pages: 477