The New Direct Marketing, Third Edition, shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers' all-important needs, desires, likes, and dislikes.
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With its unique, authoritative treatment of theory and practice in database management, this work maintains that marketers must understand the statistics, economics, and efficient applications of direct marketing in order for it to work.
"About this title" may belong to another edition of this title.
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Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
Condition: Good. Good - The item shows some wear from normal/consistent use; however, the binding is intact, and all text is legible. The item may have some minor curls on the corners of the cover and/or pages and some markings may be present including writing or stray marks. All items we sell are donated goods and are in used condition. Thank you for shopping with Goodwill Colorado! Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!. Seller Inventory # 466H2H0088ET
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Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Hardcover. Condition: USED_GOOD. some shelfwear but still NICE! - may have remainder mark or previous owner's name Oversized. Seller Inventory # 1556233175-01
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Seller: The Warm Springs Book Company, Fremont, CA, U.S.A.
Hardcover. Condition: UNSPECIFIED. Dust Jacket Included. ISBN: 1556233175, Hardback, 3rd printing, Fine in a Near Fine DJ; a book designed to teach "how to turn data into information and information into insight" in order to market to individuals in today's economic marketplace, book has no names or internal markings, 8vo., 535 pages., 0.0 0.0 0.0. Seller Inventory # 09049
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Seller: Lincbook, Foster, RI, U.S.A.
Hardcover. Condition: USED_VERYGOOD. Business One Irwin, 1990. Very good. , Hardcover, Bright ex-library copy with dust jacket. 535 pages. Text clean. Out-of-print and antiquarian booksellers since 1933. We pack and ship with care. Book. Seller Inventory # LINCBOOK015715
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Seller: The Book Spot, Sioux Falls, SD, U.S.A.
Hardcover. Condition: New. Seller Inventory # Abebooks403759
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