Nestle: The Secrets of Food, Trust and Globalization - Hardcover

Schwarz, Friedheim

Hardcover

ISBN 10: 1552634183 ISBN 13: 9781552634189

Publisher: Key Porter Books Ltd, 2002

Synopsis

Among the world's major multinational corporations, Nestle is in a unique situation. While its presence is felt around the world and its products sell successfully, relatively little is known about its history, business practices and current corporate structure. This book offers an insightful, informative history of one of the world's largest multinationals -- from the company's formation in 1866 to the baby food scandal of the 1980s, from founding fathers to current CEO Helmut Maucher. Readers will learn about the company's organisation and business practices, its successful globalisation, and its efforts to diversify. Discussions of genetically altered food, world hunger, and doing business in the third world are also included. Chapters include: The Unknown Giant; Nestle's World; A Corporate Recipe for Success; Leadership Philosophy; The Brands; The Future of Food and Nutrition; A Question of Taste. With its objective, comprehensive approach, Nestle stands as an important contribution to the business history genre.

About this edition

• Publisher: Key Porter Books Ltd
• Publication date: 2002
• ISBN 10: 1552634183
• ISBN 13: 9781552634189
• Binding: Hardcover
• Number of pages: 256