Marketing Your Service (Self-Counsel Marketing S.) - Softcover

Withers, Jean; Vipperman, Carol

9781551803951: Marketing Your Service (Self-Counsel Marketing S.)

Softcover

ISBN 10: 155180395X ISBN 13: 9781551803951

Publisher: Self Counsel Press Inc, 2003

Service businesses today face stiff competition. This newly updated guide is written by service marketing experts who share their secrets for attracting clients. Chock-full of practical advice, this book will help you plan and execute an effective marketing campaign. Includes: -- Where can you find information about potential clients? -- What should you know about your competition? -- How do you develop and implement an action plan for marketing?

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Review:

"...resources that can help you get organized and launched." -Wall Street Journal; "Well-thought-out and comprehensive reference guides." -Lynn Redl, host of business TV

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