Book Description hardcover. Condition: new. 1. One of the Best Books of 2020 Financial TimesOne of the Most 2020 Books of 2020 Washington PostOne of the Best Science Books of 2020 The Times of LondonOne of the Best Science Books of 2020 The GuardianFrom ideas and infections to financial crises and fake news an utterly timely look at why the science of outbreaks is the science of modern lifeThese days whenever anything spreads whether its a YouTube fad or a political rumor we say it went viral But how does virality actually work In The Rules of Contagion epidemiologist Adam Kucharski explores topics including gun violence online manipulation and of course outbreaks of disease to show how much we get wrong about contagion and how astonishing the real science isWhy did the president retweet a Mussolini quote as his own Why do financial bubbles take off so quickly Why are disinformation campaigns so effective And what makes the emergence of new illnesses such as MERS SARS or the coronavirus disease COVID19 so challenging By uncovering the crucial factors driving outbreaks we can see how things really spread and what we can do about itWhether you are an author seeking an audience a defender of truth or simply someone interested in human social behavior The Rules of Contagion is an essential guide to modern life. Seller Inventory # DADAX1541674316
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