The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn't a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn't about facts and argument. It's all about personal character.
Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including
Earning respect through collaboration
Becoming the person others want to be around
Practicing generosity through gestures big and small
Persuasion today is about personal excellence, sharing the stage, and respecting other people's motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way.
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Nobody knows more about the art of selling ideas than Jason Harris. This book is a peek inside the mind that some of the biggest companies in the world rely on to launch their products. And now anyone can apply these principles. Read it. (Ryan Holiday, New York Times bestselling author of The Obstacle Is the Way and Ego Is the Enemy)
I've seen firsthand how the successful application of these tools can be truly transformative. These habit-forming lessons flat-out work, and this book will be your new secret weapon. (John Foley, founder and CEO of Peloton)
"The Soulful Art of Persuasion isn't about winning. It is focused on building relationships, blending appreciation and collaboration to ensure success. It's a business book about Karma, and as you give, you will receive." - Dave Stever, CMO, Ben & Jerry's
Discover the 11 habits that will guide you to become authentically persuasive.
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Paperback. Condition: new. Paperback. THE SOULFUL ART OF PERSUASION is a revolutionary guide to becoming a master influencer through the cultivation of character-building habits that are essential to personal growth and sustained business success. Jason Harris, CEO and President of one of the world's fastest growing and most successful creative agencies, Mekanism, argues that genuine persuasion in the 21st century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting and listening versus exploiting; it is about developing empathy and communicating your values. Most importantly, it is about winning others over to your point of view by understanding their needs rather than focusing on the pursuit of self-centered goals. Based on his experience in and out of the boardroom, and drawing on the latest research on trust, influence, and habit formation, Harris shows that to be persuasive in a culture plagued by deception means rejecting the ethos of the quick sell or the temptation to close, and embracing the commitment of putting your true self forward for the long game.Through instructive and entertaining stories, Harris lays out the 11 habits that will guide you to become authentically persuasive, including * Developing a curiosity about other people * Becoming the person others want to be around * Practicing generosity through gestures big and small, and * Earning respect through collaboration rather than intimidationPersuasion today is about collaboration rather than winning. It is about personal excellence, sharing the stage and respecting other people's motivations and values. In THE SOULFUL ART OF PERSUASION, Jason Harris helps to show you the way Discover the 11 habits that will guide you to become authentically persuasive. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781529304169
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