The SAGE Handbook of Propaganda - Hardcover

Hardcover

ISBN 10: 1526459981 ISBN 13: 9781526459985

Publisher: SAGE Publications Ltd, 2019

Synopsis

The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts.

As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda.

Unlike previous publications on the subject, this book brings to the forefront current manifestations and processes of propaganda such as Islamist, and Far Right propaganda, from interdisciplinary perspectives.  

In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present:

Part One: Concepts, Precepts and Techniques in Propaganda Research

Part Two: Methodological Approaches in Propaganda Research

Part Three: Tools and Techniques in Counter-Propaganda Research

Part Four: Propaganda in Context

About this title

Review:

The digital revolution has caused both an explosion and transformation of political messaging.  As we reach ‘peak propaganda’ so our ability to find meaning in society diminishes.  This book is a much needed contribution to understanding what it all does actually mean. (Miles Young 2019-09-30)

In the age of fake news, post-truth, rumours and spin, never has there been a more apposite time for a detailed examination of the subject of propaganda.  Expertly edited, the SAGE Handbook of Propaganda brings together a host of world authorities who deliver a stunning collection of deep insights into all aspects of political communication development and practice.  The perfect publication for the domain scholar and interested observer alike.  

(Raphael Pascual 2019-10-23)

This is a timely tome, given that ‘fake news’ is all the rage - or not, as the case may be - in the White House. It is global in its reach and comprehensive in its research  into fake news, propaganda, invention, conspiracy theory, ‘presentation’, imagination and heroic deduction. As an ex-Government press secretary for nearly 25 years, I hope its message will be heeded: communicators have only one stock-in-trade - credibility. Winston Churchill showed the way with "blood, toil, tears and sweat". His reality inspired a nation.

(Sir Bernard Ingham 2019-10-25)

Propaganda – the ‘weaponisation of advocacy’ as this book describes it - is an ever-evolving contemporary phenomenon which demands unceasing analysis.  This book draws a line from the atrocities of the First World war to the divisive digital campaigning of nationalism and identity politics; the book allows the reader to connect some of the dots between disparate events from the perspective of cognition, persuasion and action, describing, if not defining, the way in which propaganda continues to influence audience behaviours. It might not tell the reader exactly what propaganda is, but they will be more likely to know it when they see it.
(Ben Heap 2019-10-30)

Propaganda constantly evolves and never quite looks the same. It´s so important to recognise all shades of propaganda and persuasion. We thought the world would be propaganda-free in the internet era but it´s actually on the rise. This novel text highlights this and brings this critical topic back on the table - and in such a comprehensive fashion - because it´s so much needed right now. 
(Denisa Hejlova 2019-11-06)

About the Author:

Paul Baines is Professor of Political Marketing and Associate Dean (Business and Civic Engagement) at the University of Leicester. He is a Visiting Professor at Cranfield University and an Associate Fellow at King’s College London. He is author/co-author of more than a hundred published articles, book chapters and books on political marketing issues. Over the last 20 years, Paul’s research has focused on political marketing, public opinion and propaganda. He is a Fellow of the Market Research Society and the Institute of Directors (IOD). He holds bachelors, masters and doctoral degrees from the University of Manchester, a Postgraduate Certificate in Higher Education from Middlesex University and an MSc in Quantitative Methods for Science, Social Science and Medicine from Lancaster University. Paul’s teaching has encompassed undergraduate, postgraduate and post-experience levels, including MBA and executive MBA teaching, in the US, UK, Canada, Sweden, Finland, UAE, Saudi Arabia, Malaysia, Singapore, Russia, and Cyprus across a number of aspects of marketing, political marketing and PR.

Paul is (co-)editor/(co-)author of numerous marketing texts, including, with Chris Fill, Sara Rosengren, and Paolo Antonetti, the best-seller, ‘Marketing’ 5e (Oxford University Press, 2019) and ‘Fundamentals of Marketing (Oxford University Press, 2017), also with Chris Fill, Sara Rosengren and Paolo Antonetti, ‘Political Marketing’ (Sage Publications, 2011), ‘Propaganda’ (Sage Publications, 2013) and with Sir Robert Worcester, Roger Mortimore and Mark Gill, the polling treatise ‘Explaining Cameron’s Catastrophe’ (Indie Publishing, 2017). Paul’s research/strategy consultancy includes experience working with numerous government departments on strategic communication research projects as well as small, medium and large private enterprises including IBM, 3M, Saint Gobain Glassolutions, Fulham Football Club and many others. He is a non-executive director of the Business Continuity Institute, and operates his own strategic marketing and market research consultancy, Baines Associates Limited.

Previous work for UK and US government clients has looked at, inter alia, fear and guilt appeals and their persuasive application in communications by terrorist groups and how we might counter those communications. Ongoing research work includes grant funding for a project to evaluate the effectiveness of police social marketing/counter-terrorism communications and a project to explore the effectiveness of guilt-elicitation in marketing communications.



Nicholas O’Shaughnessy is Professor of Communication at Queen Mary, University of London. He holds degrees from London, Oxford, Columbia and Cambridge Universities. Nicholas’ research focus is on political marketing and propaganda, and he is the author and co-author of numerous journal articles and a Senior Editor of the Journal of Political Marketing. Nicholas is the author of two classic texts in the field of political marketing, The Phenomenon of Political Marketing and Propaganda and Politics: Weapons of Mass Seduction. Nicholas is a Quondam Fellow of Hughes Hall, Cambridge University, and a Fellow of the Royal Society of Arts

About this edition

• Publisher: SAGE Publications Ltd
• Publication date: 2019
• ISBN 10: 1526459981
• ISBN 13: 9781526459985
• Binding: Hardcover
• Edition number: 1
• Number of pages: 652
• Editor: Paul Baines, Nicholas O'Shaughnessy, Nancy Snow