Retail Buying: Bundle Book + Studio Access Card: From Basics to Fashion - Bundle Book + Studio Access Card - Softcover

Richard Clodfelter

Softcover

ISBN 10: 1501334271 ISBN 13: 9781501334276

Publisher: Fairchild Books, 2018

Synopsis

'The best retail buying book available. It combines concepts with actual calculations. This provides you with a better understanding of the topics.' Katherine Annette Burnsed, University of South Carolina, USA

Learn the skills needed to become a successful buyer in any area of retail. The book has step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. It covers math concepts throughout and shows you how to analyze and interpret data with practice problems to prepare you for the profession. You'll also learn about important retailing trends, including global buying and sourcing, omni-channel retailing, online retailing, mobile technologies, and social media in case studies.

Retail Buying, 6th Edition STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of essential vocabulary and basic retail math formulas
-Practice your skills with downloadable Excel spreadsheets to complete the end of chapter Spreadsheet Skills exercises
-Enhance your knowledge with printable worksheets featuring step-by-step solutions to common retail buying math problems
-Watch videos related to chapter concepts

This bundle includes Retail Buying, 6th Edition and Retail Buying STUDIO Access Card.

About this title

Review:

The best retail buying book available. It combines concepts with actual calculations... this provides students with a better understanding of the topics. - --Katherine Annette Burnsed, University of South Carolina, USA

Retail Buying is a very user-friendly book which is both comprehensive and easy to follow. - --Adele Thorley, Birmingham City University, UK

This book takes a more scientific approach to buying than some of its competitors. As a result you can be confident that you'll understand the role, not only in practice but also located within its theoretical underpinnings. - --Jemma Oeppen Hill, University of South Wales, UK

About the Author:

Richard Clodfelter is a Distinguished Professor Emeritus in the College of Hospitality, Retail, and Sport Management at the University of South Carolina, US.

About this edition

• Publisher: Fairchild Books
• Publication date: 2018
• ISBN 10: 1501334271
• ISBN 13: 9781501334276
• Binding: Paperback
• Edition number: 6
• Number of pages: 352