Items related to Consumer Behaviour: Buying, Having Being
- PublisherPearson Education Australia
- Publication date2018
- ISBN 10 1488616957
- ISBN 13 9781488616952
- BindingPaperback
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Consumer Behaviour (Paperback)
Published by
Pearson Education (US), Frenchs Forest, NSW
(2018)
ISBN 10: 1488616957
ISBN 13: 9781488616952
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Paperback
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Book Description Paperback. Condition: new. Paperback. Blending local, national and international experiences and knowledge, Solomon creates a comprehensive guide to consumer behaviour. It is the only Australian-adapted marketing text utilising up-to-date content and providing a multi-perspective approach. Readers are shown the complexity of consumer behaviour theory and are prompted to make sense of the concepts in the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book. Samples Download the detailed table of contents >Preview sample pages from Consumer Behaviour > Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781488616952
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Consumer Behaviour (Paperback)
Published by
Pearson Education (US), Frenchs Forest, NSW
(2018)
ISBN 10: 1488616957
ISBN 13: 9781488616952
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. Paperback. Blending local, national and international experiences and knowledge, Solomon creates a comprehensive guide to consumer behaviour. It is the only Australian-adapted marketing text utilising up-to-date content and providing a multi-perspective approach. Readers are shown the complexity of consumer behaviour theory and are prompted to make sense of the concepts in the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book. Samples Download the detailed table of contents >Preview sample pages from Consumer Behaviour > Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781488616952
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Consumer Behaviour (Paperback)
Published by
Pearson Education (US), Frenchs Forest, NSW
(2018)
ISBN 10: 1488616957
ISBN 13: 9781488616952
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. Paperback. Blending local, national and international experiences and knowledge, Solomon creates a comprehensive guide to consumer behaviour. It is the only Australian-adapted marketing text utilising up-to-date content and providing a multi-perspective approach. Readers are shown the complexity of consumer behaviour theory and are prompted to make sense of the concepts in the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book. Samples Download the detailed table of contents >Preview sample pages from Consumer Behaviour > Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781488616952
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