Social Media Marketing - Softcover

Tracy Tuten; Michael R. Solomon

Softcover

ISBN 10: 1473913012 ISBN 13: 9781473913011

Publisher: Sage Publications Ltd, 2014

Synopsis

Social Media Marketing

About this title

Review

I was an F student in college, so my textbooks collected a lot of dust. Had this book been around back then it might have been a different story.

(Gary Vaynerchuk)

Hands down, this is the single best textbook about social media marketing out there. This radically revised and fully updated edition is even more comprehensive, strategic, organized, visual, results-oriented and innovative than the first. If you teach or study social media marketing or digital marketing, then you need this book! (Robert V. Kozinets)

About the Author

Tracy L. Tuten, Ph.D., is a professor of marketing and author of several books including co-author of the award-winning textbook, Social Media Marketing. Her first book, Advertising 2.0: Social Media Marketing in a Web 2.0 World, was followed by others on using social media and digital marketing for the enterprise, and the book, Advertisers at Work, which features interviews with luminaries in the field. Dr. Tuten’s publications have appeared in such journals as Journal of Marketing Communications, Psychology & Marketing, and Journal of Business Research. A two-time Fulbright Scholar, she frequently speaks around the world on marketing topics. She’s been recognized with teaching awards at her respective institutions and with national awards, such as the O’Hara Leadership Award in Direct & Interactive Marketing Education. In 2013, she was inducted into the Incredible Women of ECU series, which highlights female graduates of East Carolina University who have reached exceptional levels of achievement in their respective careers.

About this edition

• Publisher: Sage Publications Ltd
• Publication date: 2014
• ISBN 10: 1473913012
• ISBN 13: 9781473913011
• Binding: Paperback
• Edition number: 2
• Number of pages: 352