Enterprise Gamification: Engaging people by letting them have fun: Volume 1 - Softcover

Herger, Mario

Softcover

ISBN 10: 1470000644 ISBN 13: 9781470000646

Publisher: CreateSpace Independent Publishing Platform, 2014

Synopsis

Research shows when people are engaged they are more productive. That's why gamification has caught on in the corporate world. The clever combination of fields such as game design, psychology, motivation theory, neurophysiology, and behaviorism has been shown to benefit stakeholders in surprisingly effective ways. This landmark book examines the prevailing notion that simple rewards and competition are effective means for engaging people, and shows how gamification designs can be applied to support long-term collaboration, creativity, productivity, loyalty, and learning. Based on evidence from many research papers, use cases, and practical examples you will learn how to create effective and fun gamification designs for one or multiple systems in a local or global context. Enterprise Gamification is the most comprehensive and scientifically rigorous book yet written in this exciting new field.

About this edition

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2014
• ISBN 10: 1470000644
• ISBN 13: 9781470000646
• Binding: Paperback
• Edition number: 1
• Number of pages: 368