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Marketing Decision Making and the Management of Pricing: Successful Business Tools (Advances in Marketing, Customer Relationship Management, and E-Services) - Hardcover
Synopsis
<em>Marketing Decision Making and the Management of Pricing: Successful Business Tools</em> provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.
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About the Author
<strong>Dr. Rajagopal</strong>, EGADE Business School, Tecnologico de Monterrey (ITESM), Mexico.
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- PublisherBusiness Science Reference
- Publication date2013
- ISBN 10 1466640944
- ISBN 13 9781466640948
- BindingHardcover
- Number of pages274
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Marketing Decision Making and the Management of Pricing: Successful Business Tools
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Marketing Decision Making and the Management of Pricing Successful Business Tools Advances in Marketing, Customer Relationship Management, and EServices
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Marketing Decision Making and the Management of Pricing: Successful Business Tools
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ISBN 13: 9781466640948
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Marketing Decision Making and the Management of Pricing Successful Business Tools Advances in Marketing, Customer Relationship Management, and EServices
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Marketing Decision Making and the Management of Pricing: Successful Business Tools
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Business Science Reference, 2013
ISBN 10: 1466640944
ISBN 13: 9781466640948
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Seller: moluna, Greven, Germany
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and rese. Seller Inventory # 4201648
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Marketing Decision Making and the Management of Pricing : Successful Business Tools
Published by
Business Science Reference, 2013
ISBN 10: 1466640944
ISBN 13: 9781466640948
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing strategy is needed in order for organizations to balance the demand of sales growth versus demand for profits. Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection. Seller Inventory # 9781466640948
Quantity: 1 available