The Art of SEO 2e (Theory in Practice) - Softcover

Enge, Eric; Spencer, Stephan; Stricchiola, Jessie C.; Fishkin, Rand

Softcover

ISBN 10: 1449304214 ISBN 13: 9781449304218

Publisher: O′Reilly, 2012

Synopsis

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.

• Comprehend SEO’s many intricacies and complexities
• Explore the underlying theory and inner workings of search engines
• Understand the role of social media, user data, and links
• Discover tools to track results and measure success
• Recognize how changes to your site can confuse search engines
• Learn to build a competent SEO team with defined roles
• Glimpse the future of search and the SEO industry

Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.

"SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business."
—Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness

About this title

Review:

"Hype-free, data-rich and loaded with insight that's essential reading for anyone who needs a deep understanding of SEO." --SETH GODIN, AUTHOR OF WE ARE ALL WEIRD "SEO expertise is a core need for today's online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." --TONY HSIEH, CEO, ZAPPOS.COM, INC., AND NEW YORK TIMES BEST-SELLING AU- THOR OF DELIVERING HAPPINESS "Written by some of the top minds in SEO!" --DANNY SULLIVAN, EDITOR-IN-CHIEF, SEARCHENGINELAND.COM, AND PRODUCER, SMX: SEARCH MARKETING EXPOD "Save years of learning with The Art of SEO! The book's content and strategies are sure to help your bottom line. Even if you're a seasoned online marketer, this book has tips and tricks for you!" --MONA ELESSEILY, VICE PRESIDENT OF ONLINE MARKETING, PAGE ZERO MEDIA "The second edition of The Art of SEO expands and enhances a book that was already the industry standard for SEO education and strategy. Anyone looking to optimize their website and get better rankings on the search engines should keep this book on their desk and refer to it daily. All of the advanced technical SEO strategies are covered in a straight-forward method which is easy to understand and action-oriented. When you are finished reading this book, you will have a better grasp on how search engines work and how you can optimize your website with expert proficiency. If you want to drive more traffic to your website, engage your audience on a deeper level, generate more sales, and grow your business--this books lays the plan out for you." --JOSEPH KERSCHBAUM, VICE PRESIDENT, CLIX MARKETING, AND AUTHOR OF PAY- PER-CLICK SEARCH ENGINE MARKETING: AN HOUR A DAY "Rarely does a work so thoroughly deconstruct the art and science of SEO: what it is, how it works, who makes it happen, and why it is important to the modern firm." --SARA HOLOUBEK, CEO, LUMINARY LABS, AND PRESIDENT, SEMPO "The Art of SEO will give you the opportunity to learn from all the people who taught me what I know today. Whether you are a beginner or a seasoned veteran, this is the most informative resource on the search marketing industry. An extremely important read for the ever-growing and fast-paced online marketing world." --Tony Adam, SEO Program Manger at Yahoo! "In an increasingly search-driven world, where the majority of all search engine traffic is driven by natural listings, implementing an effective SEO program is critical for leading brands. The Art of SEO is essential reading for advertisers who want to understand effective SEO strategy and execution to drive consumer engagement and response. This book will help advertisers win through SEO." --Mick Beil, Chief Executive Officer, Performics

Book Description:

Mastering Search Engine Optimization

About this edition

• Publisher: O′Reilly
• Publication date: 2012
• ISBN 10: 1449304214
• ISBN 13: 9781449304218
• Binding: Paperback
• Edition number: 2
• Number of pages: 718