The internet is a compelling tool for research, enabling efficient, cost-effective data collection and facilitating access to large samples and new populations. This book presents a state-of-the-art guide to the internet as a tool for conducting research in the social and behavioural sciences using qualitative, quantitative and mixed methods approaches.
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Guiding the reader through the theoretical, ethical and practical issues of using the internet in research, this is an essential resource for researchers wishing to assess how the latest techniques, tools and methods in internet-mediated research may support and expand research in their own field.
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Written from the perspective of psychology and cognitive science, this interdisciplinary book offers a valuable introduction to both quantitative and qualitative Internet research methods. With many hands-on examples, it is a practical guide to dos and don‘ts of the profession.
(Dr. Lars Kaczmirek)Claire Hewson is Lecturer in Psychology at The Open University. She has a long-standing interest in using the Internet to carry out primary research, and has collected data using a range of IMR methods including surveys, psychometrics and experiments, to investigate issues in: commonsense understanding, particularly folk psychology; online assessment methods in an educational context; the validity of IMR
methods. She was commissioned to lead a working party to produce the recent British Psychological Society (BPS) guidelines on ethics in Internet-mediated research (2013), has delivered a number of talks and training sessions on this and related topics, and has published more broadly in the area of IMR
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