Identity: Beyond Tradition and McWorld Neoliberalism - Hardcover

Christopher Chávez; Brian Michael Goss

Hardcover

ISBN 10: 144384747X ISBN 13: 9781443847476

Publisher: Cambridge Scholars Publishing, 2013

Synopsis

Identity: Beyond Tradition and McWorld Neoliberalism refashions the frameworks of discussion of "who we are". In the "Introduction", co-editors Brian Michael Goss and Christopher Chavez's grand tour re-works previous concepts of identity in prelude to the volume's global reach. The first section examines the intersection of identity and mass media; to wit, non-ascriptive ideological interpolation in a right-wing British broadsheet (Goss), the rise of beur cinema as an organically European movement (Arne Saeys), and linguistic construction of foreigners in a Thai novel (Sompatu Vungthong). The second section orients to the nation and trans-nation. The discussion traverses the "Global Latino" in advertising discourse (Chavez), the (practical, theoretical) conundrums inscribed in the European Union (Francisco Seoane Perez), retorts to the global construction of Italianicity (Paul Venzo), implications of Spain's World Cup triumph in 2010 for the nation's unity (Mateo Szlapek-Sewillo), and activism of expatriate Iranian bloggers (Pardis Shafafi). The third section of the book addresses social approaches to identity. Matchmakers who coach Israeli daters (Ya'arit Bokek-Cohen) and linguistic analysis of female teen conflict on Facebook (Antonio Garcia Gomez) conclude the trajectory through global sites at which identity is animated in practice, within a volume of scholarly originality grounded in right now.

About this title

About the Author:

Brian Michael Goss is appointed at Saint Louis University-Madrid Spain, Campus where he is currently Coordinator of the Communication Department. A 2000 doctorate from the University of Illinois at Urbana's Institute of Communication Research, he is the author of Global Auteurs: Politics in the Films of Almodovar, Winterbottom and von Trier (2009) and Rebooting the Propaganda Model in the Twenty-First Century (2013). Christopher Chavez is an assistant professor at the University of Oregon and has authored several book chapters and academic articles on the intersection between advertising, culture and globalization. Chris' research has appeared in such publications as Consumption, Markets and Culture, the Journal of Spanish Language Media and the Routledge Companion to Advertising and Promotional Culture.

About this edition

• Publisher: Cambridge Scholars Publishing
• Publication date: 2013
• ISBN 10: 144384747X
• ISBN 13: 9781443847476
• Binding: Hardcover
• Edition number: 1
• Number of pages: 245
• Editor: Christopher Chávez, Brian Michael Goss